Jessie Lu's Google ads: what Click Web Works runs, and Storm's plan to take it over

A few short screens — one idea each. Tap Next or press → to move through.

Sources: Google Ads Transparency Center (pulled Jul 10) · Google Ads keyword API via DataForSEO · fees as relayed by Ryan.

leaves Jessica's pocket every month.

$900 to Click Web Works for management. $300 to Google as actual ads.

If their $900 covers more than ads (hosting, SEO), this picture shifts — worth confirming with Jessica.

That $1,200 goes to two very different places.

• The fee the manager's paycheck for running things. Buys zero ads.
• The ads money handed to Google — the only part that makes her show up when someone searches.

So the question for any setup is simple: how much of her money actually reaches Google?

Today, only 25¢ of each dollar reaches Google.

$900 is the paycheck. $300 buys the actual ads. Healthy setups run the fee at 10–30% of the ad money — this one is at 300%.

ads. That's everything since January.

One continuous Google Search campaign. No Meta, no YouTube, no display ads. Google publishes every ad a verified advertiser runs — the next two screens are the actual ads.

The website ad

Sent searchers to hairbyjessielu.com. "Hair By Jessie Lu – OC Hair Extension Specialist." Google rotated 4 variations.

The call ad

Runs on her Google Business Profile in Search + Maps — her 5.0★, photos, and Call / Directions buttons. Google rotates 5 variations.

Their best ad runs on our work.

The live ad is a paid frame around her Google profile: 5.0 stars, 45 reviews — and 73% of those reviews were earned under Storm.

A call ad converts because of that rating. They're renting the asset we built.

Everything else is a black box.

Keywords, spend pacing, clicks, calls, conversion tracking — all locked inside the account Click Web Works controls. Jessica has never been shown this data.

The ads are verified under her own legal name. She has every right to ask for it.

is what one click costs in her market.

• $1.80 hair extensions near me · 60,500 US searches/mo
• $1.96 hair extensions huntington beach
• $2.67 hair extensions orange county

So her $300/mo buys roughly 110–165 visits from people actively looking for extensions.

Almost the same ads — for less than half the bill.

Today $1,200 buys her $300 of actual advertising. With Storm, $500 buys $250 of it. Her ads barely change — her bill drops by $700 a month.

The campaign is already built.

• Built Extensions search campaign — 9 keywords, 31 negatives, HB + 12 miles
• Live Dedicated landing page with a consult form that texts Jessie
• Ready Call + form + booking conversion tracking — what the current setup lacks
• Planned Recreate the call-ad format that works, under our management

It sits paused, validated against Google's API. It needs an account, a card, and a yes.

a month, all in.

• $250 Storm's fee to run her Google ads
• $250 her ad budget — straight to Google, nothing skimmed

That's $700 a month back in her pocket — $8,400 a year. One new extension client still covers the whole month. And if results earn it, she can raise the ad budget any time — every added dollar goes to Google, never to fees.

Ask Click Web Works for her numbers.

A routine records request: spend, clicks, and calls by month. The ads run under her verified legal name — the data is hers to see. No confrontation needed.

Open an ad account she owns.

Her account, her card, linked to Storm's manager account. The history and billing stay hers forever — if any agency ever leaves, she keeps everything. That's the exact protection she doesn't have today. Same day: 2-minute GA4 viewer grant.

Load the built campaign, wire the tracking.

The validated campaign goes into her account paused — zero spend until go-live. Conversion tracking turns on for calls, the consult form, and booking clicks.

Go live. No dark gap.

New campaigns un-pause before her Click Web Works notice ends, so she's never off Google. She gives notice on her own timeline.

Report real numbers.

Spend, calls, direction requests, consults, cost per lead — to Jessica, monthly. After eighteen months of black box, the transparency is the pitch.

Her bill drops from $1,200 to $500. Her ads stay. The account becomes hers. And the numbers finally get reported.

Roughly three weeks from her yes to live.

Next screen: all 9 ad captures, for reference.

All 9 ad variations on record

Ad B (live) rotates 5. Ad A (ended) rotated 4. Scroll within this screen.